Excercise II: Multimedia and Libraries

Nowadays various forms of technology are increasingly interconnected and young people readily use this interconnectivity to change media depending on which format best serves their needs.

A knoweledge of various multimedia formats and their interconnectivity is vital to librarians as it allows them to best supply their clients with information in the largest possible variety of formats.

Transmedia is a related phenomenone where serial works link together their works in various formats. This can range from using mobile phones to vote on reality tv shows and placing move trailers on Youtube , to using the internet to build up interest in the work (e.g. The Dark Knight" virtual easter egg hunt)  having a continous work in multiple formats (e.g. an animated series with comic book parts) or even a wider franchise (e.g. Transformers; Disney).

As such a knowledge of transmedia may be critical for a library worker to help assist clients uncover all the information they are looking for, as the work may be in a different media format than the client expects or the various pieces of the work may each be in a different format.

And if transmedia becomes as prevalent as the following slideshow predicts it will


<div style="width:425px" id="__ss_7192229"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/jwtintelligence/f-transmedia-rising-presentationslideshare-version030811" title="Transmedia Rising (March 2011)" target="_blank">Transmedia Rising (March 2011)</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/7192229?rel=0" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> View more presentations from <a href="http://www.slideshare.net/jwtintelligence" target="_blank">JWTIntelligence</a> </div> </div>